Virtual blessings, aartis, and festive greetings now just a scan away at Siddhivinayak Metro Station
This Ganesh Chaturthi, ICICI Lombard General Insurance is bringing a digital twist to tradition at Mumbai’s Siddhivinayak Metro Station. The brand has launched an interactive initiative titled “Scan for Siddhivinayak Bappa’s Darshan,” allowing thousands of daily commuters to experience a moment of devotion on the move.
By simply scanning strategically placed QR codes throughout the station, commuters can:
- Perform a virtual darshan of Lord Ganesha
- Symbolically offer flowers or modaks
- Take part in a digital aarti
- Share a festive greeting with friends and family
The objective is to transform everyday metro travel into a moment of spiritual reflection and festive joy.
Turning a Metro Station into a Festive Experience
This activation is part of ICICI Lombard’s larger brand presence at the Siddhivinayak Metro Station, which has been creatively rebranded into a vibrant festive hub. Bright visuals, immersive messaging, and tech-enabled touchpoints aim to engage and uplift commuters during the Ganeshotsav season.
Sheena Kapoor, Head – Marketing, Corporate Communications & CSR, ICICI Lombard, shared:
“The Ganapati Festival holds deep spiritual and cultural importance, drawing lakhs of devotees to the iconic Siddhivinayak Temple. With our ‘Scan for Siddhivinayak Bappa’s Darshan’ initiative, we wanted to bring that same spirit into the daily lives of Mumbaikars. By blending tradition with technology, we’ve created a unique opportunity for commuters to engage in a heartfelt darshan and share blessings-right at the metro station.”
The activation will run throughout the Ganeshotsav period, adding a thoughtful and spiritual layer to the everyday routines of Mumbai’s metro commuters.
