Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” celebrating individuality, creativity, and the spirit of togetherness. Blending music, fashion, and storytelling, the campaign highlights how sharing one’s unique “gift” strengthens communities and brings people closer during the festive season.
Video Link: https://www.youtube.com/watch?v=lRkzHLM3nRQ
At the heart of the campaign is a reimagined rendition of Miley Cyrus’ “The Climb”, performed by London-based artist Sienna Spiro and a multigenerational choir spanning ages 8 to 72. The film, directed by Bethany Vargas and photographed by Bjorn Iooss-the creative duo behind Gap’s “Better in Denim” campaign-captures the emotional essence of shared experiences and collective joy.
Fabiola Torres, Chief Marketing Officer, Gap brand, said, “This campaign extends our platform of uplifting creators and connecting through music and authentic, multi-generational storytelling. Give Your Gift embodies our philosophy – creativity anchored in product, powered by culture, and designed for social connection.”
The accompanying holiday collection showcases updated classics such as Gap’s proprietary CashSoft knits, reimagined heritage fleece, and matching sets designed for comfort, versatility, and durability. Expanding across sleepwear and accessories, the line celebrates effortless style while retaining the brand’s timeless aesthetic.
Rolling out across digital, video, social, and retail platforms, the campaign also introduces redesigned stores centered on intuitive, category-based layouts to enhance the shopping experience. The Holiday 2025 collection is now available in Gap stores and online worldwide, inviting everyone to share their gift of individuality this season.
