The new launch targets sensitive, acne-prone skin, promising a balance of effective cleansing and gentle care.
Garnier Men, L’Oréal India’s men’s skincare brand, has announced the launch of AcnoFight Gentle Cleanseralongside the appointment of Abhishek Sharma, India’s No. 1 T20 batsman, as its new brand ambassador. The launch highlights Garnier Men’s commitment to delivering high-performance skincare solutions tailored for men with sensitive and acne-prone skin.
The AcnoFight Gentle Cleanser promises to be “Tough on Pimples, Gentle on Skin”, blending dermatological science with a skin-friendly formulation. Powered by Salicylic Acid for deep cleansing and Centella for soothing, the soap-free, alcohol-free, and paraben-free formula ensures effective acne control while maintaining gentleness for sensitive or irritated skin.
Abhishek Sharma, representing the modern Indian man – strong yet sensitive – embodies Garnier Men’s ethos of efficacious and easy-to-use skincare. His youthful energy and confidence align with the brand’s mission to inspire men to care for their skin authentically.
Ajay Simha, General Manager – Marketing, Garnier, said:
“Garnier Men has always focused on innovation and efficacy, making high-performance skincare accessible for men in India. We are thrilled to welcome Abhishek Sharma, whose energy, dedication, and confidence mirror our brand values. With the launch of AcnoFight Gentle Cleanser, we aim to strengthen our position as India’s number one men’s face wash brand, helping men feel confident and ready to face any challenge every day.”
On joining the brand, Abhishek Sharma added:
“It’s an honour to partner with Garnier Men. The brand stands for confidence, authenticity, and care – values I resonate with. Being outdoors under the sun for long hours, skincare is crucial for me. Garnier understands the modern man’s lifestyle and skin needs, making this collaboration meaningful.”
Dermatologically tested, the AcnoFight Gentle Cleanser is suitable for sensitive, shaved, or irritated skin, maintaining the skin’s natural pH balance through its gentle gel texture and low-pH formula. Priced from ₹105, the cleanser is available across general trade, modern retail, and leading e-commerce platforms.
