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GCPL’s Q1 FY26 Ad Spend Drops 5% YoY to ₹313.8 Cr; Revenue and Profit See Modest Growth

GCPL’s Q1 FY26 Ad Spend Drops 5% YoY to ₹313.8 Cr; Revenue and Profit See Modest Growth

Godrej Consumer Products Ltd (GCPL) has reported a 5% year-on-year decline in its advertising and publicity expenses for Q1 FY26, totaling ₹313.83 crore compared to ₹330.82 crore in the same quarter last year.

Despite the year-on-year drop, ad spends saw a slight sequential rise-up ₹2.86 crore from ₹310.97 crore in Q4 FY25.

On the financial front, GCPL posted a consolidated net profit of ₹452.45 crore in Q1 FY26, a marginal increase from ₹450.69 crore recorded in Q1 FY25, according to the company’s latest regulatory filing.

Revenue from operations climbed to ₹3,661.86 crore, up from ₹3,331.58 crore in the corresponding quarter last year, signaling steady momentum amid ongoing macroeconomic challenges.

Total expenses stood at ₹3,113.14 crore, rising from ₹2,744.36 crore in Q1 FY25. Raw material and packaging costs also moved higher, reaching ₹1,480.31 crore compared to ₹1,289.68 crore a year ago.

Commenting on the quarterly performance, Sudhir Sitapati, Managing Director and CEO of GCPL, said:

“Q1 FY26 has been a good quarter for GCPL. In particular, our standalone business-excluding soaps-has performed exceptionally well, delivering underlying volume growth in the teens, driven by broad-based strength. India operations had a strong quarter, with 8% revenue growth. Volume grew by 5%, while EBITDA declined by 6%.

We remain focused on reducing wasted costs and are reinvesting these savings to drive profitable and sustainable volume growth through category development across our portfolio.”

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