Generali Central Insurance (GCI) and Generali Central Life Insurance (GCLI) have launched their first joint brand campaign, ‘Here Now,’ marking a significant milestone after the company’s rebranding earlier this year-following Central Bank of India’s entry as a joint venture partner in the Generali Group.

Link: https://www.youtube.com/watch?v=xkqKeSkwX5s

The campaign reinforces Generali’s global philosophy of being a “Lifetime Partner”, supporting customers through every stage of life with empathy, protection, and innovation. ‘Here Now’ celebrates new beginnings-moments of courage, growth, and transformation, such as a family moving into a new home, a woman achieving fitness goals, or an entrepreneur reigniting a dream.

Ruchika Malhan Varma, Chief Marketing, Customer & Impact Officer, GCI, said, “‘Here Now’ is about embracing fresh starts-those hopeful moments when people choose to move forward with intent. Our promise as a Lifetime Partner means being there, always present, as customers shape a future full of possibilities.”

Geetanjali Chugh Kothari, Chief Marketing Officer, GCLI, added, “Life insurance is deeply personal-it’s about people and their dreams. ‘Here Now’ speaks to that human connection, celebrating the everyday moments that make life meaningful. It marks our first conversation with India under our new identity-one rooted in empathy and presence.”

Created by VML India with Dentsu Media India as the media partner, the campaign adopts an authentic and optimistic tone, blending Generali’s global design with local storytelling. It rolls out nationwide in nine languages across TV, digital, print, outdoor, and social platforms, supported by partnerships with Uber, Mumbai Metro, and Swiggy, alongside OTT and sports integrations for maximum reach.