Aveeno Baby has strengthened its presence in India’s baby care segment with the launch of the Daily Moisture Cleansing Bar, designed specifically for babies with sensitive and delicate skin. The new offering reflects the brand’s focus on gentle, science-backed formulations that protect the skin barrier from the very first bath.
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Unlike traditional soaps, the soap-free cleansing bar is formulated with colloidal oatmeal-an ingredient long associated with soothing and moisturizing sensitive skin. With a skin-friendly pH of 5.5, the bar is developed in collaboration with pediatricians and dermatologists to ensure it cleanses effectively without stripping natural moisture. Sulfate-free, coconut-derived surfactants create a mild lather while helping maintain the skin’s protective barrier, making it suitable for newborns from birth.
The launch comes amid growing concern around sensitive skin conditions in children, including atopic dermatitis, eczema, and diaper rash. According to data cited by the brand from the Indian Academy of Pediatrics, the incidence of atopic dermatitis among Indian children has seen a notable rise over the past decade, prompting parents to seek gentler, more specialized care solutions.
Manoj Gadgil, VP Marketing at Kenvue, said the new bar extends Aveeno Baby’s clinically proven portfolio by offering the benefits of colloidal oatmeal in a convenient bar format. The product was unveiled at IAP Pedicon 2026, underscoring its medical credibility among healthcare professionals.
Priced at ₹200, the Daily Moisture Cleansing Bar is available across e-commerce platforms and modern trade stores, supported by a digital-first campaign on Meta, YouTube, and through influencer partnerships-positioning gentle care as a daily essential for baby skin health.
