Getty Images (NYSE: GETY), a leading global marketplace and creator of visual content, has entered into a global, multi-year licensing partnership with Perplexity, the AI-powered search and discovery platform. The agreement grants Perplexity rights to use Getty Images’ extensive creative and editorial library across its AI products, enhancing visual experiences while ensuring responsible image use and proper attribution.
As part of the collaboration, Getty Images’ API technology will be directly integrated into Perplexity’s ecosystem, enabling the seamless display of licensed imagery within AI-generated results. The partnership aims to elevate the quality and accuracy of visual content in AI tools, while educating users about the value of properly credited and licensed visuals.
“We are pleased to reach this agreement with Perplexity, which recognises the importance of properly attributed content and its role in enhancing AI-driven experiences,” said Nick Unsworth, Vice President of Strategic Development at Getty Images. “Partnerships like this ensure AI platforms can deliver high-quality, accurate, and responsibly sourced visuals, creating a more engaging and trustworthy user experience.”
Unsworth added that the collaboration “sets the foundation for a long-term, mutually beneficial relationship,” showcasing Getty Images’ creative and editorial excellence across Perplexity’s growing suite of tools.
Jessica Chan, Head of Content and Publisher Partnerships at Perplexity, said the partnership reinforces the company’s commitment to attribution and accuracy.
“Attribution and accuracy are fundamental to how people understand the world in the age of AI,” Chan said. “Getty Images shares our belief that the future of AI-powered discovery depends on respecting creators. Together, we’re helping users explore information through powerful visual storytelling – while always knowing the origin and creator of the content they see.”
The partnership marks a significant step in bridging the gap between AI innovation and creative integrity, aligning both companies’ missions to promote transparency, authenticity, and respect for creators in the rapidly evolving world of artificial intelligence.
