Over 10,000 children across four cities received chilled, energy-boosting golas to stay active outdoors.
As scorching temperatures swept across Indian cities this summer, Zydus Wellness’ Glucon-D launched a special initiative titled ‘Energy Ka Gola’ to help children stay active outdoors despite the intense heat.
Reaching over 10,000 children in Lucknow, Hyderabad, Kolkata, and Mumbai, the campaign provided refreshing ice golas infused with glucose and Vitamin C, supporting both instant energy and immunity.
High temperatures and humidity lead to rapid glucose loss, especially in active children. While hydration is important, water alone may not fully restore energy. Glucon-D’s scientifically formulated mix of glucose and Vitamin C addresses this gap, helping replenish lost energy and support immunity during the hot months.
Over the course of the campaign, more than 700 kilograms of these energy-packed golas were distributed across 100+ playgrounds and sports venues, in flavours like Orange, Mango, and Nimbu Pani-merging summer nostalgia with functional benefits.
Tarun Arora, CEO, Zydus Wellness, stated:
“With extreme summer swings, we must adapt our approach to children’s wellness. Glucon-D has always delivered quick energy when it’s needed most. ‘Energy Ka Gola’ blends science and tradition to offer a timely, accessible solution rooted in our brand’s legacy.”
To conclude the initiative, a campaign film was launched, showcasing children joyfully returning to play after enjoying their Glucon-D golas transforming empty grounds into vibrant play zones.
Local influencers, coaches, and community leaders also joined the initiative, spreading awareness about recognising fatigue and promoting smart energy management for kids in extreme weather.
