Glucovita, the glucose brand from Wipro Consumer Care & Lighting, has announced the launch of India’s first glucose-based lollipop, marking its entry into the confectionery segment. Priced at ₹5, the new Glucovita Lollipop is positioned as a quick and convenient energy booster for children, addressing their active lifestyles that span school, sports, outdoor play, and everyday activities.

Fortified with glucose and Vitamin C, the lollipop is being marketed as a “Power Bank of Energy” for kids. The brand aims to blend taste with functionality by offering energy replenishment in a familiar and enjoyable confectionery format, making it easier for parents and appealing for children.

The launch is backed by a television commercial titled ‘Energy Ka Power Bank’. The film features a young protagonist, Robin, who confidently navigates an awkward moment at a birthday party with the timely energy boost from the Glucovita Lollipop. Through this narrative, the campaign celebrates the curiosity, confidence, and boundless energy of today’s children, positioning the product as a companion in their everyday adventures.

Commenting on the launch, S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said that Glucovita has long been associated with energy. He added that the new lollipop brings this trusted energy proposition into a format children already love, with the TVC highlighting how a small boost can turn ordinary moments into joyful experiences.

The Glucovita Lollipop is available in Orange, Strawberry, and Watermelon flavours. Each retail pack contains 48 units and is currently being distributed across Tamil Nadu, Andhra Pradesh, and Telangana.

With this innovation, Glucovita expands its portfolio beyond traditional glucose formats, tapping into impulse-driven categories while strengthening its presence in key regional markets.