The Appliances division of Godrej Enterprises Group has rolled out a new digital campaign for its range of air conditioners, starring actor Deven Bhojani. The film brings attention to the brand’s five-year comprehensive warranty, which covers service visits, gas refills and even remote replacements without any added costs.
Video Link: https://www.youtube.com/watch?v=630IAEe_Qcw
The storyline unfolds during the installation of a new AC at home. Bhojani plays the quintessential neighbour who drops in with free advice and strong opinions. As he weighs in on the purchase, the narrative cleverly contrasts everyday assumptions about maintenance expenses with Godrej’s straightforward, no-surprises warranty promise.
Through this light-hearted setup, the brand addresses a common hesitation among buyers-unexpected servicing charges that surface after installation. By clearly outlining what the warranty includes, the campaign aims to reassure consumers that long-term ownership can be hassle-free.
Swati Rathi, head of Marketing, Appliances Business at Godrej Enterprises Group, said the intent was to highlight not just product performance but also the assurance that comes with it. She noted that the film uses a relatable, slice-of-life moment to communicate that comfort should not be accompanied by hidden clauses, reinforcing the brand’s focus on transparency and trust.
Sahil Shah, CEO – Dentsu Creative Isobar, added that the concept draws from a universally recognised social dynamic. By building the narrative around a familiar character, the team ensured the message landed with both relevance and warmth.
The campaign is being amplified across digital and social media platforms.
