The campaign is conceived by WPP Media Futures Group.
Google and WPP Media Futures Group have reunited Martine McCutcheon and Thomas Brodie-Sangster to revive and reimagine memorable moments from Love Actually, the beloved holiday classic, in a new campaign highlighting the Google Pixel’s filmmaking capabilities.
From the charming lobster costume to the unforgettable drum solo, the recreation of these iconic scenes was a deliberate choice. According to The Drum, Love Actually has consistently ranked among the top three most-searched Christmas films worldwide since 2004.
Eileen Mannion, VP of Marketing at Google UK, told Famous Campaigns, “With ‘It’s Pixel, actually’, we’ve used the magic of one of the UK’s most cherished holiday films to demonstrate how the Google Pixel 10 enables anyone to capture genuinely cinematic moments.”
The holiday spot follows Pixel’s recent U.S. campaign urging routine-loving basketball star Steph Curry to switch to Pixel. Developed by 72andSunny Los Angeles, the film underscores that if Curry-known for sticking to his habits-can change his phone, anyone can.
