Conceptualised by Tiger Telly, the advertising arm of Tiger Baby

Google has partnered with Tiger Telly – the advertising division of Tiger Baby, the production house founded by filmmakers Zoya Akhtar and Reema Kagti – for a new campaign that highlights how Google’s AI mode enhances everyday search experiences with simplicity and intuition. The film is written by Zoya Akhtar and directed by Arjun Varain Singh.

Video Link: https://www.instagram.com/reel/DRBnftGEbhg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The campaign marks another milestone in Tiger Telly’s evolution toward end-to-end creative production. Centered on relatable, everyday emotional moments, the narrative weaves Google’s AI mode into the storyline as the connective technology that elevates small but meaningful interactions.

Zoya Akhtar said, “When Google approached us, it was an opportunity we couldn’t refuse. We had the chance to create something simple yet experiential. This project aligns perfectly with Tiger Telly’s vision – to shape brand stories at every stage, from concept and ideation to scripting, strategy, and full-scale production.”

Akhtar earlier scripted the ‘It’s Kay to Be You’ campaign for Kay Beauty.

Director Arjun Varain Singh added, “Collaborating with the Google team was a fantastic experience – they were incredibly trusting and supportive. Working within Tiger Telly’s integrated ecosystem made the production process seamless, efficient, and creatively flexible.”