Gourmet Popcornica has named 3M Media Works as its strategic communications partner, marking a significant step in strengthening its corporate narrative and stakeholder engagement strategy. The mandate focuses on building thought leadership and enhancing the company’s positioning as it scales operations across business and consumer segments.
Founded in 2014 and headquartered in Chennai, Gourmet Popcornica operates across the entire popcorn value chain. Its integrated model spans hybrid seed development, farmer partnerships, kernel processing, and supply. With cultivation spread across nine states and covering more than 36,000 acres of popcorn maize, the company has steadily built a strong agri-led foundation backed by operational discipline and quality control.
Through this collaboration, 3M Media Works will lead strategic communications initiatives designed to highlight the company’s scale, sustainability efforts, and farmer-first approach. The agency will also shape leadership visibility and strengthen outreach among key stakeholders, reinforcing Gourmet Popcornica’s reputation within the agricultural and FMCG ecosystems.
SBP Pattabhi Rama Rao, managing director of Gourmet Popcornica, emphasized the importance of clear and value-driven communication as the company expands across B2B, retail, and consumer channels. He noted that the partnership will support the brand’s next phase of growth by aligning its communication with its operational depth and long-term vision.
Jitendra S. Jha, managing director of 3M Media Works, described Gourmet Popcornica as a rare Indian enterprise combining global popcorn expertise with large-scale local cultivation, positioning it as a thought leader shaping a sustainable and future-ready popcorn ecosystem.
