Nielsen’s Gracenote, a global leader in entertainment metadata, has renewed its long-standing, multi-year partnership with Google, reinforcing its role in enabling next-generation, AI-driven content discovery across Google’s consumer products and services.
Under the renewed agreement, Gracenote will continue to provide its authoritative, structured, and up-to-date metadata to enhance how users discover television shows, movies, and sports content in increasingly AI-led digital environments. The collaboration is focused on improving the accuracy, organization, and contextual relevance of entertainment information as audiences rely more heavily on intelligent platforms to navigate vast content libraries.
Commenting on the renewal, Jared Grusd, CEO of Gracenote, said the partnership reflects a shared commitment to making entertainment discovery simpler and more intuitive for audiences worldwide. He highlighted that Gracenote’s meticulously curated and highly structured data will help Google deliver more seamless, AI-powered discovery experiences for consumers.
Gracenote’s metadata ecosystem combines editorial expertise, machine-driven workflows, and human-in-the-loop processes to ensure scale, speed, and accuracy. Its curated and human-verified data has become a cornerstone of the modern entertainment ecosystem, particularly as AI-powered recommendation engines and discovery tools play an increasingly central role in user engagement.
For decades, Gracenote’s gold-standard metadata has powered rich user interfaces and discovery experiences, enabling platforms to organize, contextualize, and surface relevant content from expansive video and sports catalogs. This deep repository of trusted data continues to support more personalized and engaging user journeys.
The multi-year strategic partnership aims to further strengthen AI-led discovery by ensuring Google users receive timely, relevant, and contextual entertainment insights. As AI becomes integral to how audiences explore and consume content, the Gracenote–Google collaboration underscores the growing importance of high-quality metadata in shaping intelligent and personalized discovery experiences in the AI era.
