Agency to strengthen omnichannel strategy through website optimisation, AI personalisation, and content-to-commerce
Blackberrys Fashion, the upscale menswear brand, has partnered with GreenHonchos to accelerate its direct-to-consumer (D2C) growth. The collaboration aims to merge Blackberrys’ longstanding retail legacy with a cutting-edge digital strategy.
What GreenHonchos Will Do
- Website optimisation: Enhance user experience, navigation, and conversion rates
- Performance marketing: Refine campaigns for improved ROI and reach
- Content‑to‑commerce: Build seamless journeys from social media content to purchase
- AI‑driven personalisation: Leverage smart data tools to tailor product recommendations and marketing communications
Paritosh Bindra, Head of eCommerce, Blackberrys, shared his optimism:
“With over three decades of fashion industry leadership and a craft-tech product portfolio, we believe Blackberrys can scale significantly in the D2C space. GreenHonchos demonstrated professional expertise and tangible results in scaling retail brands online, and we look forward to unlocking our growth potential through this partnership.”
Navin Joshua, Founder & Director, GreenHonchos, added:
“We’re thrilled to support Blackberrys-a brand that beautifully balances craftsmanship and innovation. Together, we’ll blend their offline strengths with digital agility, using technology to craft a unified, efficient, and engaging customer experience.”
Why This Matters
As digital commerce becomes central to retail success, Blackberrys’ partnership with GreenHonchos positions the brand to:
- Strengthen its omnichannel presence
- Boost customer acquisition and retention
- Unlock scalable, profitable online growth
This collaboration marks a strategic milestone in Blackberrys’ transformation journey-cementing its ambition to lead India’s premium menswear market both in stores and online.
