GREW Solar has announced a strategic partnership with Royal Challengers Bengaluru Women (RCB Women) for the 2026 Women’s T20 Cricket League, coming on board as the team’s Lead Arm Partner for the season. The collaboration reflects the growing commercial momentum and audience engagement surrounding women’s franchise cricket in India.
As part of the association, GREW Solar’s branding will feature prominently on the players’ jerseys and across broadcast, digital, and on-ground assets throughout the tournament. The partnership aligns with the rising viewership and expanding fan base of women’s cricket, which continues to attract strong brand interest. According to industry data, the ICC Women’s Cricket World Cup 2025 recorded over 446 million digital viewers, underscoring the sport’s growing influence and reach.
The Women’s T20 Cricket League 2026 is set to begin on January 9, with matches scheduled across Navi Mumbai and Vadodara. RCB Women, who emerged as champions in the 2024 season, represent performance, ambition, and consistency-values that resonate strongly with GREW Solar’s brand ethos.
Commenting on the partnership, Vinay Thadani, CEO and Director, GREW Solar, said the rapid rise of women’s cricket signals a significant shift in Indian sport. He added that the association offers an opportunity to engage meaningfully with fans and communities while supporting the continued growth of women’s cricket.
Rajesh Menon, COO, Royal Challengers Bengaluru, welcomed GREW Solar as the lead arm partner, highlighting the growing confidence of Indian industry in women’s sport and the potential for a successful, long-term collaboration.
The partnership further strengthens the league’s position as a key platform for brands seeking visibility, engagement, and impact among new-age sports audiences.
