GREW Solar has rolled out a new brand film featuring players from the Royal Challengers Bengaluru Women’s team, including Lauren Bell, Radha Yadav and Shreyanka Patil. The campaign seeks to connect the values of high-performance sport with the company’s focus on solar PV module manufacturing.

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Conceptualised by EiPi Media, the film draws a parallel between consistency on the cricket field and efficiency in solar technology. Using the RCB Women players as the central narrative device, the film highlights attributes such as discipline, teamwork and reliability-qualities that are positioned as essential both to sporting success and to dependable solar solutions. The storyline reinforces the idea that sustained performance, whether in sport or clean energy, is built on preparation, precision and trust.

The campaign is being rolled out across digital platforms including YouTube, Instagram and LinkedIn, along with integrations within the RCB Women ecosystem, enabling the brand to tap into a younger, performance-driven and sustainability-conscious audience.

Commenting on the launch, Vinay Thadani, CEO and director, GREW Solar, said the film celebrates performance with purpose. He added that the association with the RCB Women’s team helps the brand connect with audiences who value ambition, excellence and environmental responsibility, while reinforcing the role of clean energy in building a stronger future.

Rohit Reddy, founder and CEO of EiPi Media, said the clarity of the brief and strong backend alignment from GREW Solar allowed for a seamless execution within tight timelines, without compromising on storytelling or production quality.

The brand film is part of GREW Solar’s larger effort to strengthen visibility and recall as India continues to expand its solar manufacturing capabilities and clean energy ambitions.