Children’s nutrition brand Gritzo has partnered with Marvel to introduce a special-edition SuperMilk range targeted at children and teenagers. The collaboration brings together everyday nutrition and pop-culture appeal, with products inspired by popular Marvel characters such as Iron Man and Black Panther.

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Founded by the creator of HealthKart, Gritzo positions the Marvel-themed SuperMilk range as an extension of its existing nutrition portfolio. The launch includes eight new products designed for regular consumption, blending functional nutrition with character-led packaging to make daily food routines more engaging for younger consumers. To enhance the experience, select packs feature Marvel-inspired collectables such as stickers and badges, while complementary merchandise including sippers and keychains has also been rolled out.

According to Sushant Kotian, Brand Head at Gritzo, the collaboration aims to celebrate confidence, self-expression, and resilience in children. He noted that while SuperMilk continues to offer parents reliable nutrition options, the Marvel partnership adds an element of entertainment and inspiration that young fans can naturally connect with. By tapping into iconic superheroes, the brand seeks to make nutrition feel less routine and more aspirational for its audience.

The SuperMilk range is available for purchase through Gritzo’s official website and on Amazon, with pricing starting at ₹649. The launch reflects a growing trend of brands leveraging global entertainment franchises to drive engagement in categories such as food and nutrition, particularly among younger demographics.

By integrating storytelling, collectables, and functional benefits, Gritzo’s collaboration with Marvel highlights how character-driven partnerships can help brands build emotional resonance while reinforcing everyday consumption habits.