The fintech brand’s witty films highlight how foresight and timely investments can transform lives.

Groww, the digital investment platform that enables users to invest in stocks, mutual funds, ETFs, and other financial products, has unveiled its latest campaign: “Jo aage ki sochte hain, grow karte hain.” The films use humor and everyday mix-ups to drive home the message that foresight is the smartest investment.

In the first spot, a father-in-law proudly points to a photo frame, telling his daughter-in-law, “Whatever we have today is because of him.” She instantly folds her hands in reverence-assuming the man in the picture is an elder. The twist? He’s not a family patriarch but the owner of an agarbatti shop, whose success traces back to timely investments made through Groww.

The second film shifts to a business class cabin. A passenger mistakes his co-traveler for the heir of a famous steel empire. The man laughs and corrects him: he isn’t an heir but a shareholder-able to afford the upgrade because of his investments on Groww.

By blending everyday cultural references with surprising payoffs, the campaign reinforces Groww’s positioning: those who think ahead and invest wisely not only grow their wealth but also upgrade their lives.