Hafele India has released the third film in its ongoing digital campaign series featuring brand ambassador Sachin Tendulkar, spotlighting its Terra Surfaces product line. The campaign, titled “Maximising what matters the most,”builds on Hafele’s brand purpose of “Maximising the Value of Space. Together.”
Shot at Hafele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, the series offers a realistic backdrop to demonstrate product functionality in everyday settings. The six-part series centres around Sachin’s kitchen, with a new character, Ajay Bhaiya, adding relatability and charm. Their friendly banter subtly showcases how Hafele’s innovations simplify daily life.
The latest film highlights Terra Surfaces-durable, elegant kitchen surfaces designed to handle the rigours of everyday cooking. In the episode, Sachin and Ajay turn the kitchen into a playful zone, testing the surface with spills and smashes while emphasising its strength and versatility.
Frank Schloeder, Managing Director, Hafele South Asia, said, “This phase focuses on value demonstration-moving beyond brand awareness to show how our products enhance real-life experiences.”
Shweta Rangra, VP, Marketing, added, “We’re driving mid-funnel engagement with product-led stories rooted in simplicity and warmth, aiming to build deeper digital connections.”
Sachin Tendulkar shared, “The kitchen is where families connect. Hafele’s solutions support this with thoughtful design and functionality.”
Released across digital platforms, the campaign is part of Hafele’s continued push to integrate innovation, utility, and design into the everyday Indian home.
