Harvest Gold has partnered with the Delhi Capitals Women’s team for the 2026 season, joining as the team’s official breakfast partner. The collaboration aims to connect everyday breakfast consumption with women’s cricket, reflecting shared values of health, energy and active lifestyles.
Under the partnership, select Harvest Gold products-including bread, buns, pavs, and sweet baked goods-will feature Delhi Capitals branding. The activation plan spans on-pack visibility, digital campaigns, and on-ground initiatives throughout the season, including contests and giveaways tied to match tickets and team merchandise, creating interactive experiences for fans.
Sunil Gupta, CEO of Delhi Capitals, expressed excitement over the collaboration, highlighting Harvest Gold’s strong presence in Delhi NCR households and the opportunity to engage fans through consumer-led activations. He described the partnership as a way to create “everyday moments that bring fans closer to the team.”
Raj Kanwar Singh, managing director at Bimbo Bakeries India, said the association reflects the rise of women’s cricket and modern Indian women’s commitment to fitness and wellness. He emphasized that Harvest Gold’s fiber-rich, wholesome breakfast products align with the lifestyle of active women, both on and off the field.
The partnership positions Harvest Gold alongside one of India’s premier women’s cricket franchises, leveraging sport-led engagement to reinforce the brand’s connection with consumers and promote healthy, tasty nourishment. Through this collaboration, Harvest Gold aims to celebrate energy, wellness, and the spirit of women’s sport while strengthening its presence in households across the region.
