Agency to lead digital growth for Hyderabad-based UPVC brands

Integrated digital agency Hashtag Orange has bagged the digital marketing mandate for Aparna Venster and Okotech-two flagship UPVC brands under Aparna Enterprises. The agency will spearhead end-to-end digital initiatives, including social media strategy, SEO, and performance marketing, with the goal of strengthening the national footprint of both brands.

Commenting on the partnership, Sannareddy Aparna Reddy, whole-time director at Aparna Enterprises, said, “As we gear up for our next phase of growth, it is crucial to find a digital partner who understands both the category and the consumer mindset. We’re confident that Hashtag Orange’s strategic approach will help us reach new milestones.”

Mukesh Vij, founder of Hashtag Orange, added, “We’re excited to partner with Aparna Enterprises Ltd. to scale two of their marquee brands. Our focus will be on building a compelling digital narrative that matches the innovation and quality these brands represent.”

Alka Vij, director at Hashtag Orange, said, “Aparna Venster and Okotech are already leaders in their segment in the South. Our goal is to amplify that success at a national level with insight-led, performance-driven campaigns.”