Havas Media India, part of Havas Media Network India, has been appointed as the Media Agency on Record (AOR) for Modenik Lifestyle, an essential wear company known for brands such as Enamor and Dixcy Scott. The agency has won the integrated media mandate, which includes managing both online and offline media responsibilities for the brand.
Under this partnership, Havas Media India will oversee the brand’s complete media ecosystem-covering strategy, planning, and buying across multiple channels. These include television, print, radio, cinema, digital platforms, out-of-home (OOH), mobile, and below-the-line (BTL) activations.
The mandate marks an important milestone for Havas Media India’s operations in South India, where the agency has been steadily expanding its footprint. By strengthening its capabilities in regional consumer insights, vernacular media, and hyperlocal targeting, the agency has been positioning itself as a strong integrated media partner for brands looking to deepen their regional presence.
Shekhar Tewari, Chief Executive Officer and Executive Director at Modenik Lifestyle, said the partnership reflects the company’s focus on reaching modern Indian consumers through both digital and traditional platforms. He noted that Havas Media India’s data-driven approach, combined with its execution capabilities, makes it well suited to support the brand’s next phase of growth.
Mohit Joshi, CEO of Havas Media Network India, emphasised that the collaboration aligns with the network’s philosophy of building meaningful connections between brands and consumers. Uday Mohan, COO of Havas Media India and Havas Play, added that the agency aims to strengthen the brand equity of Modenik Lifestyle’s portfolio through insight-led media experiences that seamlessly connect online and offline touchpoints.
With this win, Havas Media India further reinforces its growing portfolio of integrated media partnerships in the Indian market.
