Havmor Ice Cream has rolled out a new culture-led campaign to mark Uttarayan, tapping into the festival’s rooftop traditions, music, and community spirit to deepen its regional connect.

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At the centre of the campaign is a specially created Uttarayan anthem, developed in collaboration with noted Gujarati folk singer Kirtidan Gadhvi. Rooted in local musical traditions, the track draws inspiration from familiar festive elements such as kite-flying chants, terrace gatherings, and all-day celebrations, positioning music as a powerful cultural connector during the festival.

The initiative underscores Havmor’s broader strategy of engaging with regional festivals through authentic, locally rooted storytelling, while also aiming to build wider cultural relevance beyond Gujarat. The anthem has been released across digital platforms ahead of the Uttarayan festivities, enabling the brand to reach audiences across touchpoints during the peak celebratory period.

Commenting on the campaign, Rishabh Verma, head of marketing, Havmor Ice Cream, said that the brand has always focused on being part of shared moments rather than just consumption occasions. He added that the collaboration with Kirtidan Gadhvi allows Havmor to create a deeper cultural connection with Gujarati families by celebrating the essence of rooftop gatherings, late-night festivities, and community bonding that define Uttarayan.

In addition to the music-led campaign, Havmor has also introduced limited-period festival packs and combo offers curated specially for Uttarayan. These offerings will be available across select markets during the festive window, further strengthening the brand’s presence during one of Gujarat’s most significant cultural celebrations.