Havmor Ice Cream is reimagining Valentine’s Day with its new campaign, #BeMyHeartbeat, challenging predictable traditions and positioning ice cream at the heart of modern celebrations. Part of LOTTE India Corporation Ltd., Havmor is shifting the focus from routine gift exchanges to joyful, experience-led moments that feel personal and memorable.

Built on the insight that today’s consumers value experiences over objects, #BeMyHeartbeat reframes ice cream from an after-meal indulgence to the emotional center of a Valentine’s proposal. At the core of the campaign is Havmor’s Heartbeat Red Velvet Ice Cream Cake, presented as a playful yet meaningful alternative to conventional chocolates and flowers. The cake is available across Havmor parlours, leading retail stores, and quick-commerce platforms such as Zepto and Blinkit, making the celebration widely accessible.

The campaign is amplified through a 360-degree media strategy spanning OOH, print, and digital. A striking highlight is a larger-than-life 3D heart-shaped outdoor installation that transforms city streets into share-worthy expressions of love, encouraging public participation and social conversations.

Commenting on the initiative, Rishabh Verma, Head of Marketing at Havmor Ice Cream Pvt. Ltd., said the brand aims to expand ice cream consumption by creating new occasions and rituals. With India’s per capita ice cream consumption still low, Havmor sees a strong opportunity to challenge category norms and build new behaviours.

Unlike traditional Valentine’s promotions, #BeMyHeartbeat represents a deliberate category intervention. By blending innovation, cultural relevance, and experiential storytelling, Havmor is staking its claim as a new expression of love-one that is joyful, inclusive, and deliciously different.