HDFC ERGO, a private sector general insurance company, has launched its latest campaign, #HealthMatch, featuring well-known matchmaker Sima Taparia, with the aim of encouraging couples and families to include health compatibility and insurance in pre-marital discussions.

In India, marriage conversations typically revolve around emotional, financial, and cultural compatibility, while health-related topics are often overlooked. With lifestyle diseases on the rise and medical inflation placing increasing pressure on households, the campaign seeks to position health insurance as a foundational element of long-term marital planning and shared wellbeing.

The campaign’s launch film features Sima Taparia drawing attention to the importance of discussing medical history, fitness habits, and hereditary conditions such as diabetes and heart disease before marriage. Using a familiar and culturally relevant voice, the film reframes these conversations as acts of care, responsibility, and preparedness rather than discomfort or mistrust.

Commenting on the initiative, Somesh Surana, Joint President – Digital Business Group and Marketing at HDFC ERGO General Insurance, said the campaign aims to normalise a conversation that has long been ignored. He added that #HealthMatch goes beyond tradition to focus on future security, positioning health insurance as a shared commitment between partners.

Sharing her perspective, Sima Taparia said that while couples often align on careers and lifestyles, health discussions are equally vital. She noted that marriage should be seen not just as a heart match, but also as a health match.

The #HealthMatch campaign will be rolled out across HDFC ERGO’s digital and social media platforms, supported by a national print advertisement featuring a QR code linking to the campaign film.