The campaign draws on the instinct to turn to loved ones in difficult moments, urging people to secure their family’s future with timely financial planning.
HDFC Life has unveiled its latest term insurance campaign, ‘First Call’, designed to remind individuals of one universal truth – in times of crisis, the first instinct is to call family. The campaign encourages people to act on this instinct by safeguarding their loved ones’ financial well-being through term insurance.
The campaign features two evocative films that portray vulnerable moments where people instinctively reach out to those closest to them. It underscores that financial protection is an extension of the care and security families provide, reinforcing the need to plan ahead.
HDFC Life continues to drive awareness around term insurance products such as HDFC Life Click 2 Protect Supreme, which help families stay financially secure and stable in unforeseen circumstances.
Pritika Shah, Head – Marketing, HDFC Life, said:
“Even in today’s uncertain world, term insurance is often delayed due to procrastination. Through ‘First Call,’ we aim to nudge consumers toward realisation – that protecting one’s family is not something to put off. By encouraging timely action, we bring our brand proposition, Sar Utha Ke Jiyo, to life and empower families to face the future with confidence.”
The campaign will roll out across television, digital, OTT platforms, and outdoor media, including major cities and airports, ensuring maximum reach and engagement.
