HDFC Life has rolled out its latest campaign, ‘Smart Age ka Smart Insurance’, aimed at reshaping consumer perceptions about purchasing life insurance digitally. The campaign highlights the simplicity, convenience, and transparency of buying life insurance online, encouraging more customers to complete their purchase journey digitally.
Using light humour and a touch of vintage charm, the ad films spotlight the key benefits of buying life insurance through HDFC Life’s online platform – 24/7 convenience, expert support, and clear, transparent processes. The creative approach positions digital insurance as simple, accessible, and user-friendly, breaking down the myth that it is complicated.
The campaign also addresses a key challenge in the category: while many consumers research life insurance online, very few go on to actually buy policies digitally. By showcasing a seamless experience, HDFC Life aims to close this perception gap and build confidence among digital-first consumers.
Pritika Shah commented:
“Digital has transformed how we approach life insurance – but a perception gap still exists. While customers today spend significant time researching online, actual purchase rates remain low. This is largely because life insurance is still seen as complex and difficult to navigate. At HDFC Life, we understand that the modern, digital-first consumer seeks clarity, convenience, and control.”
With this campaign, HDFC Life reiterates its commitment to making life insurance more approachable and empowering customers to take charge of their financial security – anytime, anywhere.
