Four new films spotlight 25 years of expertise, transparent pricing, and a seamless investing experience.
HDFC Securities, a subsidiary of HDFC Bank, has launched four new television commercials for its all-in-one investment platform, HDFC SKY. The campaign underscores the brand’s mission to make premium, research-backed insights accessible to every retail investor in India-at zero cost, marking a new chapter in inclusive wealth creation.
The initiative highlights HDFC SKY’s core offerings: free researched stock recommendations, flat brokerage of ₹20 per order, and a comprehensive investment platform covering all asset classes. Conceptualised by creative agency Steve Priya, founded by Steve Mathias and Priya Pardiwalla, the films focus on everyday investment decisions-ranging from research and diversification to risk management and strategic tools like stop-loss and GTT orders.
Puneeth Bekal, EVP & CMO, HDFC Securities, said:
“For too long, Indian investors have had to choose between affordability and quality. With HDFC SKY, we’re breaking that compromise. By offering research-driven stock recommendations at zero cost-backed by over two decades of expertise-we’re democratising informed investing. HDFC SKY is our commitment to making investing guided, smarter, simpler, and more inclusive.”
The campaign uses humour and surprise to dramatise the power of accessible research. In the films, a team of suited experts suddenly appears “from the sky” to offer free research and advice-symbolising how HDFC SKY delivers professional insights directly to users’ devices.
HDFC SKY’s three key pillars include:
- Free Researched Stock Picks: Expert insights backed by 25 years of experience.
- Flat, Transparent Pricing: ₹20 per order, with no hidden charges.
- All-in-One Investment Platform: Seamless access to equities, mutual funds, ETFs, F&O, commodities, and currencies.
