Through this initiative, Mankind Pharma aims to support fathers in maintaining their overall well-being.
Mankind Pharma has unveiled a new Father’s Day campaign for its HealthOK pure vegetarian multivitamin tablets, celebrating the unwavering dedication of fathers across the country.
The campaign positions fathers as “HealthOK Heroes”-individuals who tirelessly support their families while maintaining an active lifestyle. HealthOK tablets offer daily nutritional support tailored to the needs of these devoted men.
Commenting on the launch, Joy Chatterjee, vice president, sales and marketing head of the consumer business unit at Mankind Pharma, said:
“Happy Father’s Day to our HealthOK Heroes. This Father’s Day, we honour the remarkable fathers who display endless commitment to parenthood without ever appearing worn out. Our campaign celebrates modern fathers who wear many hats-providers who secure their families, protectors who offer safety, mentors who guide with wisdom, and friends who share life’s joyful moments.”
He added:
“In India, where 30–40% of the population follows a vegetarian lifestyle, vitamin deficiencies can be a common concern. HealthOK addresses this gap with its PURE VEGETARIAN multivitamin tablets. Unlike many over-the-counter options that contain non-vegetarian ingredients-often due to gelatin capsules-HealthOK uses exclusively vegetarian sources. This not only caters to the nutritional needs of vegetarian men but also respects their dietary values. We are seeing growth particularly in regions with a strong vegetarian base, and we take pride in supporting the health of those who adhere to a vegetarian lifestyle.”**
With this initiative, Mankind Pharma underscores its commitment to supporting fathers in leading healthier lives. HealthOK’s 100% vegetarian formulation makes it a suitable and inclusive choice for men with varied dietary preferences, helping them stay energized and involved in daily life.
The Father’s Day campaign will be promoted through a mix of digital and traditional marketing channels.
Additionally, in today’s fast-paced urban life, working parents often struggle to ensure proper nutrition for their children due to time constraints and picky eating habits. Gummies have emerged as an easy, convenient way to help bridge nutritional gaps in kids’ diets.
