Hell Energy Drink has announced Indian cricketer Shreyas Iyer as the face of the brand in India. This partnership marks a strategic step in the brand’s expansion, aiming to strengthen its connection with India’s growing energy drink market. Iyer joins Michele Morrone, who continues to represent the brand on a global scale.
As the new ambassador, Shreyas will appear across Hell Energy Drink’s marketing and communication platforms, supporting the brand’s largest campaign in India – #WinWithHell. He will play a key role in promoting the brand’s product range and values among India’s youth and sports fans.
The collaboration aligns with Iyer’s energetic and high-performing persona, qualities that reflect Hell Energy Drink’s brand ethos of boldness, ambition, and drive.
Unnikannan Gangadharan, Director, Hell Energy, commented:
“We are excited to welcome Shreyas Iyer to the Hell Energy family. His style, determination, and winning mindset perfectly embody our brand’s values as we continue to connect with bold and energetic consumers across India.”
Shreyas Iyer added:
“I’m thrilled to be the face of Hell Energy Drink in India. As an athlete, staying energised is key to performing at my best. Hell Energy’s bold spirit matches my approach to life and sport. I look forward to inspiring the next generation of achievers.”
Shreyas Iyer is exclusively managed by Rise Worldwide.
