HELL ENERGY DRINK has renewed its association as an official sponsor of the Zee Cine Awards 2026, marking its second consecutive year partnering with the awards platform. As part of the collaboration, the brand will once again be linked to the ‘Viewers’ Choice Song of the Year’ category.
With this continued association, HELL ENERGY DRINK strengthens its presence across large-scale entertainment properties that command strong youth viewership. The partnership reflects the brand’s sustained focus on music, pop culture, and audience-driven moments within India’s evolving entertainment landscape.
Commenting on the development, Unnikannan Gangadharan, director, HELL-ENERGY, said the brand is pleased to return as an official sponsor for the second year in a row. He added that backing the ‘Viewers’ Choice Song of the Year’ category makes the collaboration particularly meaningful, as it celebrates the voice of the audience and the music that resonates most with them. He noted that HELL ENERGY DRINK stands for passion, high energy, and iconic cultural moments-qualities that the Zee Cine Awards platform brings alive through its celebration of cinema and music.
The renewed sponsorship underlines the brand’s strategy of aligning with marquee cultural events in India. By leveraging high-reach entertainment platforms, HELL ENERGY DRINK aims to deepen consumer engagement, enhance visibility, and reinforce its connect with a young, entertainment-focused audience.
