Herbalife India, a leading health and wellness company, has launched Liftoff®, an effervescent energy drink designed to support alertness and active living. Available in a refreshing watermelon flavor, the sugar-free drink caters to the growing demand for convenient, on-the-go nutrition among Indian consumers.
The introduction marks Herbalife’s continued expansion into India’s nutraceutical beverage market, offering a product tailored to fast-paced, health-conscious lifestyles.
Ajay Khanna, Managing Director, Herbalife India, said:
“This launch reflects our commitment to providing innovative nutrition solutions that address evolving lifestyle needs. Liftoff® is a science-backed formulation that helps consumers feel energized* and alert, complementing our portfolio of products designed to empower healthier, more active lives.”
Liftoff® features a blend of caffeine (80 mg), Alpinia galanga extract (300 mg), and essential B and C vitamins. The drink supports alertness, focus, and normal energy-yielding metabolism, while reducing fatigue. Natural sweetener Steviol Glycoside and beetroot powder for coloring ensure a clean-label formulation without artificial preservatives or colors.
Key highlights include:
- Zero added sugar
- 80 mg caffeine per serving to improve focus and support thermogenesis
- Clinically tested Alpinia galanga extract for alertness and calmness
- B-vitamins and Vitamin C to reduce fatigue and oxidative stress
- Free from artificial colors and preservatives
The launch aligns with rising consumer interest in health-focused functional beverages, particularly those emphasizing immunity, energy, and convenience.
