Hero MotoCorp, in collaboration with McCann Worldgroup, has unveiled a new campaign titled ‘Ek Raasta Hai Zindagi’, honoring the legendary journey of the Hero Splendor+ – a motorcycle that has become an inseparable part of India’s cultural and emotional landscape.
Video Link: https://www.youtube.com/watch?v=SDTZ9I2JzIc
The campaign reimagines the Splendor legacy through a nostalgic yet contemporary lens, portraying it not just as a vehicle, but as a lifelong companion that has grown alongside generations of Indian riders. Through evocative storytelling and familiar visuals of everyday India, the film captures how Splendor continues to embody reliability, connection, and progress – echoing the rhythm of Indian life itself.
Prasoon Joshi, CEO & Chief Creative Officer, McCann Worldgroup India, shared,
“Splendor is woven into India’s cultural fabric. With this campaign, we wanted to celebrate life’s unstoppable journey – one that mirrors the essence of the brand. Collaborating with Shankar Mahadevan and Abhinay Deo, we used the evergreen track ‘Ek Raasta Hai Zindagi’ to evoke that timeless spirit of continuity and optimism.”
Aashish Midha, Head of Marketing – India Business Unit, Hero MotoCorp, added,
“Splendor is the world’s largest-selling motorcycle and a trusted name across generations. It has travelled with India through decades of change, becoming a true symbol of trust and resilience. This campaign is a tribute to that enduring bond – a celebration of movement, reliability, and shared journeys.”
The campaign, featuring Shankar Mahadevan’s soulful rendition of the iconic song, is being rolled out across TV, digital, and social media platforms, bringing together nostalgia and inspiration in a film that reinforces Splendor’s place in the heart of India – as the ride that keeps the nation moving forward.
