Hershey’s brought the festive season to life with its first-ever 3D Masthead campaign on Connected TV (CTV), in collaboration with Interactive Avenues and Frodoh. Launching during India’s opening ODI against Australia, the campaign leveraged the festive mood and cricket viewership to maximize household reach and engagement.

The immersive 3D creative transformed the home screen into a premium showcase, highlighting the Hershey’s Kisses Festive Moments pack in luxurious gold tones. With motion, depth, and festive detailing, the Masthead delivered a “storefront reveal” experience, paired with the tagline “Unwrap Bonds with Hershey’s.” This approach created a warm and celebratory viewer moment, ensuring the brand stood out in a cluttered digital environment.

Kamy Devaguptapu, Director of Marketing India, Hershey’s, said, “Our Diwali campaign with Frodoh brought Hershey’s Modern Gifting vision to life through an immersive 3D Connected TV experience. We connected with millions of households during India’s biggest celebration.”

Mohammed Tauseef Unea, Director Business, IPG, noted that the campaign successfully reached a high-quality audience, achieving strong engagement and performance metrics. Russhabh R Thakkar, Founder and CEO of Frodoh, added that pairing the Masthead with the high-attention ODI created a seamless festive storytelling moment on CTV.

By integrating high-impact creative with strategic placement, Hershey’s and Frodoh demonstrated the potential of CTV for seasonal retail campaigns, setting a new benchmark for immersive brand experiences and festive gifting visibility.