Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has launched a new TVC for HERSHEY’S Syrup that celebrates the everyday magic mothers bring to their children’s lives. Anchored in the brand’s thought, “Ma Kuch Bhi Kar Sakti Hai”, the campaign highlights how a mother’s love and creativity can transform ordinary moments into extraordinary experiences.
The film presents two heartwarming scenarios. It opens with a child attempting to paint, creating a mess. Rather than correcting the mistake, the mother encourages and guides, turning it into a beautiful masterpiece. In the second scene, a simple bowl of fruits and milk is elevated into a delightful treat with a swirl of HERSHEY’S Syrup and a mother’s loving touch. These moments underline the brand’s message: with a mother’s care, every moment can be special.
Kamy Devaguptapu, Marketing Director, Hershey India & APAC, said, “Mothers have the power to make everyday moments unforgettable. This TVC captures how a mother’s love, creativity, and encouragement transform not just situations, but also how her child feels. HERSHEY’S Syrup serves as the perfect metaphor-a simple swirl turning plain into playful, ordinary into extraordinary. Mothers are creators, problem-solvers, and magicians, and this film celebrates their ability to pour joy and possibility into every moment.”
With this campaign, HERSHEY’S Syrup reinforces its commitment to inspiring creativity and delight in Indian homes, one delicious swirl at a time.
