Hettich India, in collaboration with Wondrlab, India’s largest platform-first martech network, has launched its latest campaign, “Slide into the World of Magic”, highlighting the brand’s premium range of sliding systems and reinforcing its positioning as a provider of Magical Interior Solutions.

Known for its pioneering German engineering, Hettich has transformed luxury furniture fittings in India. The campaign emphasizes the elegance and functionality of its award-winning sliding systems-smooth, silent, and seamless-turning living spaces into stylish and functional sanctuaries. A magician-themed narrative featuring a young girl adds a touch of wonder and delight to the storytelling.

Jiteen Aggarwal, CMO of Hettich India & SAARC, said, “Sliding systems are the invisible touch of magic that bring life to a home. With this campaign, we aim to showcase how our smooth, silent, and seamless systems turn ordinary moments into little rituals of magic. Beyond creating a buzz and driving consideration for our sliding range through emotive storytelling, this campaign also reinforces Hettich’s lifestyle positioning.”

Hemant Shringy, CCO & Managing Partner, Wondrlab Network, added, “The joy of effortlessly working interior systems is often overlooked. We tend to notice them only when they malfunction. ‘Slide into the World of Magic’ celebrates that joy. Experiencing the ease of Hettich’s sliding solutions makes you believe in magic, and that’s what we aimed to bring alive creatively.”

The campaign features fluid visuals and transitions that mirror the effortless movement of Hettich’s sliding systems. The storyline follows a little girl organizing her space, with the sliding solutions subtly taking center stage, enhancing the narrative and visual appeal.

The campaign is now live across connected and linear TV, digital and social platforms, print, OOH, and trade channels, inviting homeowners and interior enthusiasts to experience the magic of Hettich’s sliding solutions.