HGS Interactive, the digital marketing arm of Hinduja Global Solutions (HGS), has secured the social media mandate for Rallis India, strengthening its footprint in the agriculture and agri-input sector.
Rallis India, a subsidiary of Tata Chemicals, operates across crop protection, seeds and plant growth nutrients, serving farmers and agri-stakeholders nationwide. Under the new mandate, HGS Interactive will oversee the brand’s social media strategy, including content development, campaign execution and integrated digital communication initiatives.
The agency’s scope includes building stronger engagement with farming communities and reinforcing Rallis India’s positioning as a progressive and dependable partner in Indian agriculture. Through targeted campaigns and data-led storytelling, HGS Interactive aims to enhance visibility and foster meaningful conversations across digital platforms.
Arpita Pattanaik, Business Analyst and Corporate Communications at Rallis India, said the company’s digital vision centres on deepening connections with farmers and stakeholders while showcasing innovation in the agri space. She noted that HGS Interactive’s expertise in social media strategy and content creation has helped translate this vision into impactful platform engagement.
Sachin Karweer, Business Head at HGS Interactive, expressed enthusiasm about the partnership, stating that the agency will focus on combining creative storytelling with performance insights to drive measurable results. He added that the collaboration is geared towards helping Rallis India connect more effectively with its diverse agricultural audience through strategic digital outreach.
