The campaign promotes the Turmeric Range, combining natural ingredients and science to enhance confidence in one’s natural beauty.
Himalaya Wellness has introduced its new campaign, ‘Unspot Your Natural Glow’, featuring actor Mithila Palkar, coinciding with International Turmeric Day on October 8. The initiative highlights the brand’s Turmeric Range – face wash, serum, and dark spot clearing cream – which blends organic turmeric, niacinamide, and glycolic acid to address dark spots and uneven skin tone while revealing natural radiance.
Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, said, “This range fuses nature and science to clear dark spots and reveal the skin’s natural glow.”
The campaign visuals feature a golden-hour setting with fireflies, symbolizing radiant skin. Mithila Palkar added, “In a world obsessed with filters, Himalaya’s message of celebrating natural skin feels refreshing and empowering.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, said, “The campaign celebrates the modern woman – confident and seeking skincare aligned with her values, offering results that are both effective and trustworthy.”
Abhishek Ashat, General Manager – Face Care Category, Himalaya Wellness, added, “By combining organically sourced turmeric with niacinamide and glycolic acid, we’ve created a clinically tested formula to clear dark spots and enhance natural glow.”
The campaign will run across digital, retail, and outdoor channels, supported by influencer activations on International Turmeric Day, highlighting turmeric’s skincare benefits.
