“Won’t Let You Fall” draws on emotional storytelling and nature-backed hair care solutions
Himalaya Wellness has launched a new integrated campaign for its Anti-Hair Fall Shampoo, spotlighting Bhringaraja, an herb traditionally revered in Ayurveda for its hair-strengthening and nourishing properties. The campaign is being promoted via television in select southern states and across digital platforms nationwide.
Campaign Narrative: “Won’t Let You Fall”
Conceptualised by 82.5 Communications, the campaign film captures a tender moment between two young friends swinging together on a sunny afternoon, surrounded by nature. The swing becomes a metaphor-linking the fear of falling to the emotional anxiety around hair fall.
The message is clear: just as a friend supports you and won’t let you fall, Himalaya’s Anti-Hair Fall Shampoo, enriched with Bhringaraja, offers reliable, nature-based care for your hair.
Brand & Agency Speak
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness Company:
“As a brand rooted in nature-backed wellness, our new Bhringaraja campaign builds on our legacy of offering trusted natural solutions for hair. Bhringaraja is known for its nourishing strength, and this campaign not only addresses hair fall but also celebrates the bond of trust-between friends and between consumers and Himalaya.”
Naveen Raman, Executive Vice President & South Head, 82.5 Communications:
“The insight we built upon was the idea of infallible friendship. The campaign portrays that dependable friend who never lets you fall-mirroring the role Himalaya’s shampoo plays in combating hair fall. The visual storytelling blends emotion with nature, staying true to the Himalaya brand ethos.”
Rollout Plan
- Television: Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana
- Digital Platforms: Nationwide coverage via digital-first strategy, ensuring broad engagement across key consumer touchpoints
With its blend of emotional storytelling and nature-inspired science, Himalaya Wellness continues to reinforce its position as a trusted leader in holistic personal care.
