In a milestone celebration, Hindustan Times and OTTplay have unveiled a special edition front page titled ‘Rajinikanth Times’, paying homage to Rajinikanth’s five decades in cinema in collaboration with Amazon Prime Video.
In an unprecedented move in the newspaper’s 100-year journey, the entire front page has been dedicated to a single personality – a gesture reserved for a legend whose impact stretches far beyond the silver screen into popular culture, collective memory, and contemporary storytelling.
This creative tribute reimagines the newspaper’s masthead and overall design, emerging as one of the year’s most striking editorial-led brand partnerships. The celebration reverberates across the HT Media network, with Fever FM amplifying the moment on radio and bringing fans together through a fully integrated experience across print, digital, and audio platforms.
Central to this activation is OTTplay, India’s premier OTT aggregation platform. With access to 30+ streaming services under one subscription and powered by an AI-driven discovery system, OTTplay allows viewers to effortlessly explore Rajinikanth’s filmography – from timeless classics like Baasha, Muthu, and Thalapathi to contemporary hits including Kabali, Kaala, Petta, Jailer, Vettaiyan, and Coolie. These titles, available on platforms such as Sun NXT, Amazon Prime Video, and JioHotstar, can all be streamed through a single OTTplay interface.
“Each generation meets its own version of Rajinikanth – a larger-than-life hero, a thinker, a symbol of resilience and humility. Very few icons carry such lasting emotional resonance. Dedicating our front page to his 50-year journey is our way of celebrating a legacy that shaped the way India watches and dreams. Through OTTplay, we hope to make his body of work easily accessible to fans everywhere,” said Avinash Mudaliar, CEO & Co-Founder, OTTplay.
By merging print innovation, digital engagement, and audio storytelling, the initiative showcases the seamless synergy between Hindustan Times and OTTplay. As Rajinikanth marks half a century in cinema, ‘Rajinikanth Times’ stands as a rare and memorable salute to an enduring cultural icon.
