The campaign envisions homes as havens of peace and wellbeing, merging innovation, design, and emotional storytelling.
Hindware, the leading brand in bathware, tiles, and consumer appliances, has unveiled its new brand positioning, ‘Designed for Sukoon’. Conceptualised by MullenLowe Lintas Group, the campaign reimagines homes as sanctuaries that go beyond utility, offering comfort, calm, and care to daily living spaces.
The ‘Designed for Sukoon’ philosophy is brought to life through innovations such as a multifunction shower that simulates monsoon rain, smart WCs with warm seats, splash-free faucets, vibrant washbasins, IoT-enabled chimneys with Maxx Silence Technology, and premium tiles that combine durability with aesthetic appeal.
Shashvat Somany, Head of Strategy, Somany Impresa Group and Non-Executive Non-Independent Director, Hindware, said:
“For over six decades, Hindware has been synonymous with innovation, quality, and trust. With ‘Designed for Sukoon’, we are unifying our Bathware, Tiles, and Kitchen appliances under one positioning. The campaign celebrates the harmony of design, technology, and emotion to turn every home into a sanctuary of peace and comfort.”
Nirupam Sahay, CEO, Hindware, added:
“Our aim is to move beyond mere functionality and offer solutions that enrich everyday living. ‘Designed for Sukoon’ shows how thoughtful design and innovation can transform a house into a home that nurtures peace, comfort, and care.”
Arunima Yadav, Head of Marketing, Hindware, said:
“This campaign honours our legacy of trust and emotional connection while presenting fresh storytelling that resonates with today’s consumers.”
Ram Cobain, CCO, Mullen Lintas, commented:
“Technology can often feel cold. Done right, it can be warm and human. ‘Sukoon’ is not just a campaign but a design philosophy that runs through every Hindware product and experience.”
The campaign will span TV, OTT, digital, print, cinema, OOH, and social platforms, complemented by influencer collaborations to reach a broader audience.
