Sequel to last year’s hit ‘Bhagakar Le Jaunga’ brings high-flying drama and a bold new brand identity.
Lowe Lintas, in collaboration with LTK Industries, has rolled out an all-new campaign for innerwear brand HINT, bringing back Tiger Shroff and Tara Sutaria in a stylish, cinematic sequel titled ‘Bade Aaram Se’. The campaign continues the brand’s witty storytelling arc, following up on 2024’s popular ‘Bhagakar Le Jaunga’.
Love Takes Flight – Literally
The latest ad film opens aboard a private jet, with Tara Sutaria’s character, Priya, being flown away by her strict father to escape the rebellious charm of Vikram, played by Tiger Shroff. Confident that he’s finally separated them, the father remarks smugly, “No matter how much he tries, Vikram won’t find you.”
Just then, chaos erupts – the plane hits turbulence, alarms go off, and the cabin is evacuated. As silence returns, a surprise is revealed: the plane’s pilot is none other than Captain Vikram. Cool, collected, and dressed only in his signature HINT innerwear, he delivers on the campaign promise – winning love bade aaram se.
A New Chapter for HINT
“This campaign reinforces our storytelling-led approach,” said Sandeep Seksaria, Managing Director, LTK Industries. “‘Ek Hint To Dete’ and ‘Bade Aaram Se’ are more than taglines – they capture the spirit of the brand as we evolve with boldness, humour, and style.”
Sundarkrishnan Sharma, Group Creative Director, Lowe Lintas, added:
“We’re building a cinematic world around HINT – part romance, part action, all entertainment. This new chapter pushes the narrative further while staying rooted in the brand’s irreverent charm.”
Multi-Platform Rollout
The campaign is now live across television, digital, OOH, and social platforms, building momentum for HINT’s refreshed identity and its continued focus on bold, entertaining brand storytelling.
