Hisense India, the Indian arm of the global consumer electronics and home appliances giant Hisense Group, has announced its partnership with Adfactors PR as its strategic communications agency. This collaboration is set to enhance Hisense’s brand visibility, reputation, and consumer engagement in the fast-evolving Indian market.

As part of the mandate, Adfactors PR will lead integrated communications efforts, including media outreach, influencer engagement, and strategic storytelling to position Hisense India as a thought leader in consumer electronics and smart technologies. The initiative will spotlight Hisense’s cutting-edge product innovations, category expansions, and growth roadmap in the region.

With Hisense rapidly scaling its offline footprint and entering new product categories, the PR campaign will play a critical role in building brand trust, driving awareness, and connecting with consumers across India. The brand is leveraging Adfactors’ extensive network to support retail partnerships and product launches across urban and emerging markets.

Pankaj Rana, CEO, Hisense India, commented, “India’s consumer electronics sector is witnessing significant transformation driven by rising digital adoption, tech-savvy consumers, and aspirational demand. In such a vibrant ecosystem, effective communication is key. Our partnership with Adfactors PR enables us to craft a compelling narrative that aligns our innovation-led approach with the evolving expectations of Indian consumers.”

Samir Kapur, Director, Adfactors PR, added, “We are thrilled to partner with Hisense, a globally respected brand known for its leadership in smart TVs and home electronics. Together, we aim to build a powerful brand presence in India by delivering sharp, engaging, and insight-led communication that resonates with today’s connected consumer.”

This partnership marks a strategic step in Hisense India’s journey to becoming a household name, backed by robust storytelling and impactful brand building.