In a celebration of flavour and festivity, Hocco Ice Cream has partnered with Haldiram’s to introduce two limited-edition ice creams – Orange Barfi and Milk Cake – just in time for Diwali. The collaboration, themed ‘Cooler, Together’, brings a creative twist to India’s festive indulgence, blending the nostalgia of traditional mithai with the cool freshness of ice cream.
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Conceptualised and executed by Collective Creative Labs (CCL), the campaign comes to life through a vibrant, music-led film featuring folk icon Mame Khan. His signature desert-folk voice lends the film rhythm and authenticity, weaving the festive story with cultural warmth and musical energy.
Visually, the film paints a picture of joy and togetherness – from families sharing laughter to friends exchanging sweet moments – capturing the emotional essence of Indian celebrations. The aesthetic combines marigold tones and soft pastels with traditional motifs, placing the new Hocco x Haldiram’s packs as the stars of the narrative.
Commenting on the collaboration, a Hocco spokesperson said, “We wanted to create something fun and meaningful this Diwali – a treat that brings people together. Partnering with Haldiram’s felt natural. ‘Cooler, Together’ celebrates those little shared moments that make the festival truly special.”
Sanjana Jain, CEO, Collective Creative Labs, added, “Hocco and Haldiram’s represent two ends of the same emotional spectrum – nostalgia and novelty. With ‘Cooler, Together’, we wanted to harmonise those feelings through music, visuals, and storytelling, celebrating how tradition and innovation can blend seamlessly.”
With this collaboration, Hocco Ice Cream positions itself as a modern festive essential – rooted in Indian heritage yet refreshingly new – while Collective Creative Labs continues to showcase its strength in creating culturally resonant, full-scale campaigns that make the season truly sweeter and cooler, together.
