Honda BigWing, in collaboration with MY FM, has rolled out the 2025 edition of MY FM Fresh Face, a youth-centric talent hunt aimed at discovering and celebrating rising stars across India’s heartland. Following the success of last year’s campaign, this year’s edition targets Tier II and Tier III cities across six key states—Punjab, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, and Maharashtra.
The campaign is set to activate 250 on-ground events across 16 cities, driving both community engagement and brand visibility. With over 11,000 Honda BigWing test rides conducted as part of the initiative, the campaign not only taps into local talent but also boosts experiential brand interactions.
Designed to celebrate youth self-expression, MY FM Fresh Face brings campuses alive with music, performances, and creativity. The initiative is a strategic move for Honda BigWing to strengthen its connect with Gen Z and millennial audiences, while MY FM cements its position as a powerful regional youth engagement platform.
Speaking on the campaign, representatives highlighted that Honda BigWing Fresh Face goes beyond just a talent contest—it’s a celebration of individuality, confidence, and aspiration in emerging urban centers.
This collaboration is a strong example of how regional activation, experiential marketing, and youth-focused engagement can drive both brand loyalty and cultural relevance in India’s evolving consumer landscape.
