‘Chhoto Byomkesh’ blends curiosity, culture, and storytelling to create a strong family connect in Bengal.

WPP Media, in collaboration with Hoichoi, has launched Horlicks Chhoto Byomkesh, a branded content initiative that reimagines the childhood of Bengal’s most beloved fictional detective. Conceptualised by Team Fulcrum for HUL, the series aligns Horlicks’ core philosophy of curiosity and growth with an iconic cultural narrative.

Directed by Kamaleswar Mukherjee, the series features Aarush Dey as the young Byomkesh and Priyanka Sarkar as his mother. Set against the festive backdrop of Durga Puja, Chhoto Byomkesh explores themes of curiosity, mischief, and discovery, creating a heartwarming connection with families across Bengal.

Amin Lakhani, President – Client Solutions, WPP Media South Asia, said:

“We believe in building culturally resonant and innovative solutions for our clients. Horlicks Chhoto Byomkesh is a perfect example of reimagining a cultural icon to align with Horlicks’ legacy of curiosity and growth.”

Rajneet Kohli, Executive Director – Foods, HUL, added:

“At Horlicks, we are proud to present the first-ever portrayal of Byomkesh’s childhood. This unique collaboration not only connects with families but also inspires children to embrace curiosity and problem-solving.”

Sharing his excitement, Vishnu Mohta, Co-founder of Hoichoi, said:

“Byomkesh has been a beloved character for generations of Bengalis. We are thrilled to collaborate with Horlicks to present a fresh, reimagined take on this iconic detective’s early years.”

Chhoto Byomkesh premiered on 24 September 2025 exclusively on Hoichoi, inviting audiences to experience the origin story of one of literature’s most celebrated sleuths through a lens of playfulness, learning, and cultural pride.