Housing.com has unveiled its latest brand campaign, ‘Har House ke liye Housing’, capturing the heartfelt and humorous moments that inspire families to look for a new home.
Conceptualised by Leo Burnett, the campaign takes a slice-of-life approach, presenting short, relatable films that depict everyday triggers – from a growing family and career moves to changing lifestyles – that signal it’s time for a bigger, better space. Using gentle humour and emotional realism, the films highlight how Housing.com supports every kind of home seeker, across all life stages and aspirations.
The campaign will run across YouTube, Meta, regional TV, and digital platforms, amplified through influencer collaborations and social storytelling, with an estimated reach of over 100 million viewers.
Praveen Sharma, CEO, REA India (Housing.com), said, “Housing.com has always built emotional connections with consumers. ‘Har House ke liye Housing’ continues that legacy by celebrating the everyday reasons that make people dream of a new home – with freshness, humour, and authenticity.”
Snehil Gautam, Chief Growth & Marketing Officer, REA India (Housing.com), added, “This campaign is a tribute to every milestone that sparks a home search – whether it’s a promotion, marriage, or retirement. It’s a reminder that every phase of life deserves a home that fits.”
With this campaign, Housing.com reinforces its identity as a comprehensive, digital-first home search platform, bridging emotional storytelling with modern convenience.
