Campaign combines celebration, indulgence, and interactive rewards for consumers
Ferrero Rocher has unveiled its new Diwali campaign, ‘Add Your Golden Touch’, featuring brand ambassador Hrithik Roshan.
The film follows Roshan through a day of Diwali celebrations, highlighting how Ferrero Rocher turns simple moments into warm, golden experiences of joy and togetherness. From morning greetings to evening festivities, the narrative reinforces the brand’s connection with festive indulgence and celebration.
Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a season of warmth, light, and togetherness. Over the years, Ferrero Rocher has become part of Indian families’ special celebrations. Our film with Hrithik Roshan beautifully captures how Ferrero Rocher adds a golden touch, making loved ones feel special.”
Alongside the TVC, Ferrero Rocher has launched a festive consumer promotion. Each chocolate now features a QR code that unlocks rewards, including limited-edition collectibles, Ferrero Rocher Pyramid packs, and gold vouchers worth Rs 9,999.
The campaign is further amplified through outdoor activations in Mumbai and Delhi, as well as a digital rollout across YouTube and social media platforms, offering consumers an interactive and immersive festive experience.
