Active lifestyle brand HRX, co-owned by Hrithik Roshan, has announced actor Triptii Dimri as its new female brand ambassador with the launch of its latest campaign, “Built for Sweat, Designed for Life.” The initiative aims to enhance the brand’s appeal among women by showcasing HRX’s functional yet stylish activewear.
The campaign film features Hrithik and Triptii in relatable, everyday moments-morning workouts, yoga sessions, coffee runs, city sprints, and even a fun dance face-off. Their contrasting personalities-Hrithik’s disciplined focus and Triptii’s spontaneous charm-highlight the brand’s versatility and comfort for all lifestyles.
Roshan said, “HRX has always aimed to support people on their fitness journeys. With Triptii joining us, we further our mission to make HRX everyone’s everyday companion.”
Triptii Dimri added, “HRX blends performance and everyday style effortlessly. I’m thrilled to be part of a campaign that celebrates individuality and movement.”
Myntra’s Suman Saha commented, “Triptii’s onboarding reflects HRX’s commitment to expanding its athleisure identity while staying rooted in functionality. This reinforces HRX as a lifestyle brand for modern Indian consumers.”
The campaign, produced by Ideaz Farm and led creatively by Varun A and Rishi P, is now live across digital and brand platforms.
